What Is Your Purpose?…

What Is Your Purpose?

Many of us have heard that living our lives with purpose is a joyful way to live. That sounds great, but what does that actually mean? ‘Purpose’ is commonly defined as the reason why something is done or used; the aim or intention of something; the feeling of being determined to do or achieve something; the aim or goal of a person; what a person is trying to do, become, etc.

Knowing your purpose answers the question, “Why am I here to do what I do?” Going through a process to identify your personal purpose and the purpose of your business can reap countless rewards. You will look at every opportunity in relation to your purpose. More of your attention will be focused on doing what you’re good at and allowing others to do the same.

You’ll realize greater success in achieving goals since you are more focused and energized. You’ll enjoy using your remarkable talents and skills in fulfilling and satisfying and successful ways more often. As author Jack Canfield notes, “If you can tune into your purpose and really align with it, setting goals so that your vision is an expression of that purpose, then life flows much more easily.”

SEE ALSO: What Does It Even Mean To Love Yourself?

Identifying your purpose

There are a number of famous people and organizations who clearly define their purpose and have something to advise the rest of us about identifying our purpose. A few of my favorite examples include:

  • “When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.” – Wayne Dyer
  • “I wanted to be a teacher. And to be known for inspiring my students to be more than they thought they could be. I never imagined it would be on TV.” – Oprah Winfrey
  • ING exists to empower people to stay a step ahead in life and in business
  • Kellogg’s exists to nourish families so they can flourish and thrive

To identify your purpose, do the following exercise on a blank piece of paper:

  1. Write down a few things that you’ve done repeatedly since you were a child which has given you great joy. For instance, my friend Steve loved to take apart broken electronics and put them back together. He loved to help fix things around the house for his parents and receive praise in return.
  2. Describe a few things that others say you are good at doing. My friend Susan has been told that she is an exceptional encourager and champion for others to achieve their goals. Susan is a great revealer of truth, as she asks questions that help others to find the courage, solutions, and answers within themselves.
  3. List a few skills and talents that you feel successful in using. I am a great communicator and make complicated issues easy to understand. I empower people to take simple and effective steps along the path to all that they desire in life.

Now look over your lists and see if there are characteristics, words, and phrases that show up on all three lists. Your purpose may lie in these common areas. Start to write down powerful words that describe these characteristics more fully and see if something that feels right rises to the surface in the process.

Steve discovered that “I help make other’s lives easier and less complicated.” He now owns a successful plumbing company that helps a lot of customers. Susan realized that she is “A cheerleader who empowers and supports others to find truth, life, and abundance.” She is a brilliant and loving minister who empowers everyone she meets and owns several successful businesses. And for me, I learned that “I help others elevate their prosperity and freedom in simple and easy ways.

Life is much more fun when you live your purpose! And, your business will thrive and prosper if you discover “why” it exists to do what it does. I hope that you enjoy the process of discovering your purpose and incorporating more of it into your life daily.

May you be blessed on your path to all that is good!


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May McCarthy


Since 1982, May McCarthy has helped to start and grow six successful companies as large as $100 million in annual…

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