How Is Social Media Dangerous?…


How Is Social Media Dangerous?

Social networking can be dangerous to individual lives, companies and the society.

A real danger in people’s life

Privacy

Loss of privacy is on the rise amongst web rights activists due to the fact that currently more users sign up so that they can share their experiences with the world. If a most important exploit is increasingly found which may allow every individual to see whatever thing being posted or stated on any media site, it will definitely have massive repercussion for the network’s excellent status and the users (icare consulting para. 6).

Piracy and identity theft

It is widely believed that social Networking sites not only act as a means to stealing personal information but it is also a way of scattering gossip, abuse and harmful misinformation according to senperfect. Folks are not capable of checking for anything that maybe happening to their photos and videos, apart from checking them by user reports and voting. It simply means that if an embarrassing photo taken at a social gathering is posted, the people in the photo maybe having no information that their status is being damaged. They may not discover until may be when it has reached mammoth audience and may have debilitated their status faultily. It has been realized that employers are nowadays checking their potential employees and employees’ facebook pages for their habits, opinions and extra subjects which may make them review whether to hire or make them continue with their employment. This means that individual information leaks are all the more hazardous (icare consulting para. 5).

Dangers of social network to companies

Not all individuals are members of the social network:

The use of social network discourages customers and the members of staff that have not registered themselves to the social sites of that particular company thus limiting them from day to day activities of the company (varajao 215).

Poor control of the respondents:

It clear that most companies do not respond appropriately to the feedback they get from customers. Some take it as jokes while others do not make an attempt of responding to them, this demoralizes those using the site impacting negatively to the company (varajao 215)

It Alters the usual control procedures:

The use of social media changes completely the way the company collects, records and analyzes its data therefore making it difficult for the company to control its usual procedures. The problem continues and the company will be forced to adapt to the new methods which is time consuming (varajao 215).

Short lifespan:

The use of social media is short term method of passing certain information from the company to its customers because others may not be available in the site when such information is delivered thus making them miss it and prompting for the use of the traditional media which can have a longer lifespan (Pride et al 453).

High costs and timeliness:

Advertisement made by the company through use social media may not reach the right people at the right time making the campaign unsuccessful. To re-advertise, the company will use a lot of money thus with poor timing the process can be very expensive (Pride et al 453).

Inability to target specific demographic groups:

Social network tools are not for specific people, any time a company resorts to the use of social media they need to be sure of passing general information otherwise they can be mistaken thus hampering the company reputation (Pride et al 453).

Measures taken against dangers that are exposed by social networks

Prevention

The internet regulation is considered to be in its regulation is still in its formative years due to the fact that the legal system has not yet been able to hold on the speedy changes in the technology.Majority of people are connected to one social network or another. For a number of them, it is a prerequisite and for remaining ones, it is a huge source of income. Through facebook, people are ready to make public information that could not have been shared to the public on an online audience who seem to be so large to be estimated. The use of social media tools results to a loss of private information on a scale that was not previously thought to be possible (icare consulting para. 1).

Facebook under the protection of laws

Due to the pressure from ten privacy groups, Facebook Company decided to restore some privacy settings and since then, the company methods of running privacy have changed because its general strategic course has become very open. These changes have hard-pressed users to share their information further far and wide. The company has also changed some information like several demographic information and friends to be public just by default. Facebook has the responsibility to advance the greater social good because corporate social responsibility is a generally accepted practice which facebook has to embrace. I believe that there are enough talented employees in the facebook to efficiently deal with the problem; therefore it is worthwhile that the company takes an ethical approach to privacy.

Conclusion

The development of information and communication technologies have created a new era called the virtual generation. In recent years we have seen a flowering of new sites called as social networks, for keeping in touch with friends but also to meet old acquaintances. This is very possible because everyone who uses the internet is a member one or more social networking site. A social network is based on an ideology of sharing and advanced technology of Web 2.0 whose main function is the creation and exchange of information and content generated by users. It is the collective involvement of users which makes its existence possible.

Social network sites are very useful in business world because they help in content creation, immediacy, noise level, identifying weak links,customer relationships, customer engagement, share of insights, collaboration, answers, melding of worlds, job posting, connectivity, and convenience. A social network is a means of communication in which individuals create, organize, and manage web content and other information. The new technical means are used to share pictures or videos, be immediately in contact with friends, play, and any other activities. Social networks are also used in the professional field and are increasingly a major asset for companies. The internet regulation is considered to be in its regulation is still in its formative years due to the fact that the legal system has not yet been able to hold on the speedy changes in the technology. Majority of people are connected to one social network or another. Due to the pressure from ten privacy groups, Facebook Company decided to restore some privacy settings and since then, the company methods of running privacy have changed because its general strategic course has become very open.

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Zoe Walker

You don not know whether you succeed or fail before you try. From that inspiring phrase I started my writing…

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