Unit 1: Introduction


Unit 1: Introduction Continue


What can science tell us about why people resist change? What you can do to help your staff adjust? This course discusses how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others.

Before we can embrace change, we first have to unlearn our old ways of doing things.

Why Behavioral Science?

In this course we are going to discuss why we all find it so hard to change and why it’s particularly difficult to create culture shifts within an organization.

To do this we are going to take an operant conditioning approach to the problem, which basically means we are going to take a behavioral psychology approach.

First we need to learn how we as humans:

• unlearn old behaviors

• train up new behaviors

• how to use rewards and reinforcements to maximize change adoption

Specifically we are going to learn:

• the most effective unlearning techniques

• what the process of change is really like and what to expect

• how to train yourself and others to embrace change over time

When you understand how behavioral change occurs, it becomes easier to not get frustrated with the pace of change.