Spirituality, Yoga, & Conscious Living

Lead Your Yoga Studio To Success: 4 Ways To Be An Irresistible Leader

Lead Your Yoga Studio To Success: 4 Ways To Be An Irresistible Leader


Who comes to mind when you think of a leader? Honest, virtual raise of hands here…did you think of yourself? Most yoga studio owners don’t. In order to have a successful studio, you have to not only act like but believe you are a leader.

I often speak with yoga studio owners that complain that their staff won’t “just do what I ask.” They wonder how to get that “community feel” at their studio. Or are frustrated that teachers “walk all over them.”

My response is this: why have you wanted to work for someone in the past? And, what draws you to a community and makes you feel included? Ultimately they answer their own question and give a perfect description of the leader they want to be.

These are four of my favorite ways to be an irresistible leader in your studio.

SEE ALSO: 5 Ways To Hire Effectively At Your Yoga Studio (From A Veteran Recruiter)

Gemstone CVO

Live your passion- don’t just preach it!

Do you take (not just teach) classes at your studio? In order to genuinely convey your studio’s message to both your staff and your clients, it’s important that you are participating in what your studio offers. How can you successfully sell the studio if you aren’t experiencing it yourself? The connection that happens with your clients when you can both discuss the results you’ve each had is an incredibly deep bond.

Be sure to genuinely live the life that you are asking your clients to live. Hire people that are wildly passionate about what you do too. It’s contagious. Our world is full of vanilla mediocrity, and technology that drains passion and offers a subpar excuse for vitality. Pile on the sprinkles, let your clients feel alive and vibrant when they walk in. It can come in the form of high energy enthusiasm or zenful vibes. Just decide to be all in!

Walk the talk

Are you constantly asking your staff to keep the studio clean, remember to upsell a membership to clients, or be on time? Lead by example. Let them see you do all of those things and they will feel compelled to follow. You don’t have to do their job for them, but let them see how it’s done best! Be involved in training new staff and have them shadow you. You should be the ultimate role model! 

Care about your people

Does your staff feel that you truly care about them? Do you know their goals, passions and wildest dreams? It’s tough to spend time with them when there is so much to do, but it pays off. Your retention will be better. Your community will build stronger relationships with your staff the longer they stay. Your business will thrive.

My favorite way to show staff appreciation is to have each of them take the love languages test. Love languages can apply at work too, and if you’ve never taken this test, you should. Once you understand your employees’ psychology around love and appreciation, incorporate their love language into your interactions with them. Be sure they know you are grateful to have them around and that you value their work!

Act with integrity

It sounds like a no-brainer, but it’s tough sometimes. Doing the right thing as a leader means doing the right thing for the community as a whole, not just for the financial success of the business.

Of course, your business has to keep its doors open, but your community has to trust that their leader has their best interest at heart. Be honest and don’t shy away from the tough conversations. Even if that means giving someone negative feedback, or asking that guy who thinks natural deodorant works like a charm to buy some Degree before Hot Yoga.

People respect honesty. Pay your bills on time. Pay your instructors fairly. Refund a client that hasn’t had an exceptional experience. Just keep integrity at the center or your business. You took a giant leap of faith to start your business. That alone is admirable and attractive to staff and clients. Take the next steps and claim your place as a leader! Most people crave leadership and actively search for someone to follow. Let your light shine and you will attract the clients and staff that are right for you,

CVO- Copper- lg
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Laura Munkholm

Laura Munkholm

You can find her at at StudioBusinessSolutions.com
Laura is a San Diego based MINDBODY Certified Business Consultant and owner of Studio Solutions. She has worked with dozens of studio owners to grow revenue, memberships, and improve the overall client experience. Laura offers remote and onsite consulting and speaking. Her areas of focus include MINDBODY Online usage/reporting, sales process design, talent management, pricing, brand development, and operations. Find her at StudioBusinessSolutions.com

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